TV shows and movies can be a powerful platform for social change, say a group of international academics.
The experts have been working on developing a new framework to facilitate social change on a global scale and are calling for TV shows to be included in it.
The researchers say that while television programmes can be valuable tools to promote civic engagement, the lack of TV content for young people is limiting them from achieving their full potential.
They say that shows can also be used by young people to help them make better decisions.
The scholars said TV shows could be used for public education and social mobilisation.
They also said that while it is a good idea to develop a new set of standards for the development of TV programmes for the purpose of promoting social change and empowerment, TV shows should also be part of the framework for developing and updating educational content.
They said that the existing TV standards should be extended to include other formats, including films, documentaries and music.
The panel was formed in September after the World Conference on Disabilities in Paris.
The aim of the conference was to explore how to make the social sphere of TV more inclusive.
The group includes Professor Nilesh Kaur of the Department of Media, Media and Communication Studies, Delhi University, Dr Anupam Gupta of the University of Cambridge, and Professor K.N. Gupta of Harvard University.
“There are several factors which may limit the capacity of TV and other forms of media for social transformation, and this should be tackled with a holistic approach,” the experts said.
They said that television programmes have been used as a way to educate children about different social groups and topics.
They have also been used to help people make better choices in the public sphere.
They suggested that the media should be more integrated with social inclusion, including providing a place for young and old to gather to talk, dance, listen to music and read books.
The TV programme should also offer educational and social programmes on issues that are important to the society, the researchers said.